corporate identity

It is no good being modest about what you do.  Make sure everyone knows how good you are.  This requires an identity that has high impact, is stylish and also one that is very relevant to your market.  Your image and design needs to be better than the rest and shine out as being different.

Many marketing agencies have good designers and produce nice images or logos, but are they directly linked to achieving increased business and revenue?  Is the design right for the intended market and does it link back to the brand proposition? 

Before a pencil is taken out of the drawer, Blue Fox makes a point of understanding your business goals and researching your market.  Design for design's sake is no good to anybody.


Free top tips

"How to make your website earn you money"

1. Include a strong call to action
2. Optimise your search engines
3. Make your words interesting - inject some life into the copy
4. Make sure your contact information is always visible on all pages
5. Use web statistics - its easier than you think
(August 2007)